If Facebook was Owned by its Users

Re-post from one year ago. Let’s talk about decentralized ownership of our social media platforms.

Rich Tella Producing


In the current decentralised application development landscape we see slowly unfolding, it’s very easy to disregard the end user, they are after all faceless anybodies to some extent. If a marketer were to try segment out persons that are most likely to be interested in a new decentralised social media application for example they would quickly realise that the app being decentralized does not really mean much to many.

There’s two ways to approach that problem, one way is scaring people away from the established networks by highlighting the naughty behaviours of those mega corporations monetising our data, which is already being done to some extent right now thanks to quality investigative journalism and new regulatory tools such as GDPR.

Another way is to paint a picture of how things could be. I recently asked a friend why she thought that even though we have known about Facebook and…

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“On the Internet, Nobody Knows You’re a Bot” (Qwids-CrossPost)

How will we know when we’re talking with bots online? (Repost from 2017)

Rich Tella Producing

“Brilliant! Best one so far” – Bot #2395895

When it comes to real genuine human relationships, how many of you would choose to automate the majority of your person to person interactions? How might it make the person you are talking to feel if they found out they were talking to a bot instead of you? I ask this question because many people today are saying the bot’s are coming – it is my opinion they are already here, and chances are you have spoken or interacted with one online without realising.

Last month I decided to try a few of these bot services out, one such service states on its website:

“Our main goal has always been to create user-friendly Instagram automation tool that mimic one’s natural behavior.”

The thing with ‘mimicking one’s natural behavior’ is that it suggests there is such a thing as natural behavior on the internet. When…

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Extreme Attention

Rich Tella Producing

I have been living in Sweden for a little over three years, the other day something happened that certain communities on the internet and around the world have been suggesting would happen for quite some time. Ever since Sweden made the headlines for supposedly letting in too many syrian refugees in 2015, right up to the recent (ill informed) commentary from one well known power-man in the USA, a man whose name i refuse to utter in this post.

As those of you know by now – a deranged individual drove a truck into a crowd of people killing four and injuring many right in the middle of central Stockholm. When i heard the news i was just minutes out of a meeting with a young Syrian refugee.

I had agreed to meet this person because i had been informed by a colleague that the young Syrian had a dream…

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Snowbridge is a fintech startup building solutions in Taiwan using ChromaWay technology. In this video they discuss their experience working with us, and describe how relational blockchain has supported some of their projects including building an eID solution called YesID, a blockchain notary system called Blockchain Witness, and their work with Taiwan’s land registry.   … Continue reading Snowbridge

Presentation Video – CapChap

As part of my work at ChromaWay i recently documented and produced an in depth video presentation on a new application of blockchain technology for startups to manage their share registry, and in the future for investors to manage their cap tables. Below are three videos, the trailer 0:58, the demo 13:38 and the deep … Continue reading Presentation Video – CapChap

Pomologik – Craft Cider (Swedish)

In 2019 i worked with the guys at Pomologik, a local craft cider house based out of the small Swedish town of Strängnäs. My goal was to highlight the creative way in which the Pomologik founders collect and produce cider, what they believe about the craft cider industry and where their collective ambitions are pointed. … Continue reading Pomologik – Craft Cider (Swedish)

Mocking the entire industry can be risky

For the latest big announcement we wanted to try something different. We launched the Chromia test net with it's first operational dapp called ChromaForum. We decided to spice it up a little my adding a little satirical commentary on the blockchain space in general. We hoped this would resonate with ours and the wider community … Continue reading Mocking the entire industry can be risky